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US BRANDING STUDIO

Exhibition of Olivetti Typewriters by Student Julia Martiyan

by Julia Martiyan ·

The Olivetti Lettera typewriter, launched in the 1950s, has become an icon of design and functionality. Created by Italian manufacturer Olivetti, it combines elegant lines and thoughtful details, making it not only a writing tool, but also an art object. Lettera was developed with an emphasis on portability and ease of use. The lightweight case and compact size made it possible to take it with you on trips, and the intuitive keyboard provided comfort when typing. This typewriter quickly gained popularity among students, writers, and professionals, becoming a symbol of creativity and freedom of expression. In addition, Olivetti Lettera embodies the Italian approach to design — a combination of aesthetics and technology. Innovative materials and mechanisms were used in its construction, whic

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