Fê Bia Visual Identity by Horus Academy

Fê Bia Visual Identity – The Local Beer Brand Story: Proud to be a craft beer with a strong Vietnamese tropical climate. FÊ BIA brings to Vietnamese people a line of quality, rich and refreshing beer. FÊ BIA is a rewritten name from the phrase “Phe Bia” in Vietnamese, like a slang. It shows the youthful, uniqueness, and tingling when enjoying the brand’s cool beers. Logo Concept: The FÊ BIA logo is a type of logotype, incorporating elements representing beer into each letter. “Ê”: stylized with the “^” symbol of two beer bottles clinking together. This element also helps the overall logo become more Vietnamese “B”: the image of a beer bottle is embedded in the negative space in the middle “I”: stylized with the “.” symbol of a beer bottle cap “A”: the image of a beer bottle is embedded in