Faber and Company Brings Surrealist Charm to Tavola’s Italian Brand Design

The design of Tavola is inspired by a menu that’s been described as ‘a love letter to Italian cuisine.’ Housed in a two-hundred-year-old building in Royal Leamington Spa, every detail of the eatery pays homage to the beautiful country (or ‘Bel Paese’ as it’s officially known…). The client purchased the restaurant, which at the time had a generic name and lacked a clear point of difference, with a broad menu covering many different types of food. As a business it was failing, unable to penetrate the seemingly saturated local restaurant scene. The design brief focused on creating a clearly differentiated ‘experience’, to be built around a smaller menu of freshly prepared dishes. The design team undertook a market analysis to establish any potential unmet needs in the local area. It became ap