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US BRANDING STUDIO

Fans Wash: Building Range Legibility Without a Single Ingredient Photograph

by aabnasserr ·

Fans Wash began as a commercial body wash range for the Egyptian market. I was involved from the early stages — fragrance selection, visual direction, and packaging decisions — before the product was paused ahead of production. I chose to complete the system independently, because the design problem underneath it was worth finishing. That problem was range legibility. A body wash line lives or dies on shelf: eight variants have to read as one family from three metres away, and as eight distinct

Retail 2026 World Brand Design WBDS Identity Packaging Design

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Fans Wash: Building Range Legibility Without a Single Ingredient Photograph brand identity by aabnasserr - Visual 0 Fans Wash: Building Range Legibility Without a Single Ingredient Photograph brand identity by aabnasserr - Visual 1 Fans Wash: Building Range Legibility Without a Single Ingredient Photograph brand identity by aabnasserr - Visual 2 Fans Wash: Building Range Legibility Without a Single Ingredient Photograph brand identity by aabnasserr - Visual 3 Fans Wash: Building Range Legibility Without a Single Ingredient Photograph brand identity by aabnasserr - Visual 4 Fans Wash: Building Range Legibility Without a Single Ingredient Photograph brand identity by aabnasserr - Visual 5 Fans Wash: Building Range Legibility Without a Single Ingredient Photograph brand identity by aabnasserr - Visual 6 Fans Wash: Building Range Legibility Without a Single Ingredient Photograph brand identity by aabnasserr - Visual 7 Fans Wash: Building Range Legibility Without a Single Ingredient Photograph brand identity by aabnasserr - Visual 8 Fans Wash: Building Range Legibility Without a Single Ingredient Photograph brand identity by aabnasserr - Visual 9

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