Fausto Sea Artisans’ New Look by Volta Studio Embodies Oceanic Elegance

Fausto Sea Artisans, a premium canned seafood brand, stands out for its deep love for the fish and its environment and strong commitment to quality and sustainable methods. Thus, Volta Studio created a brand that gave the fish, its environment and the artisanal traditions the recognition they deserved. In the packaging, the fish is given center stage, represented in white embossing like a sculpture upon a pedestal. By giving the fish a 3D feel and representing it diagonal directions — opposed to the stationary mood of the common horizontal representations — we give the fish life. This way the premiumness is not placed upon the brand name, but the product itself — Fausto’s main character. The typographical approach is simple and sophisticated, to let the emboss shine. In the product descrip