Fer Flores Reinvents Electrolyte Drink Packaging with Old Standard’s Elegant Visual Identity

When I set out to design Old Standard, I knew I wanted to create something that broke away from the clichés of rehydration drinks. Most products in this category follow a predictable formula—bright neon colors, hyperactive typography, and an almost medicinal aesthetic. But I envisioned something different: a beverage that felt both timeless and sophisticated while still maintaining its functional, high-performance edge. I wanted to craft a brand that felt like it had heritage, something that wasn’t just another trendy drink but rather a new classic—hence the name Old Standard. The name itself is a paradox: it suggests something long-standing, yet it introduces a new standard in rehydration drinks. This juxtaposition between the traditional and the contemporary became the foundation of the