Fernanda Martinez Design Packaging for Camellia Non-Alcoholic Spirit

CamelliaNon-alcoholic Spirit Overview Camellia is a non-alcoholic spirit that embodies the delicate balance between indulgence and restraint, encouraging individuals to let loose while staying grounded. The brand celebrates the yin-yang harmony in life, offering a refreshing alternative that nourishes both body and spirit. Targeting the sophisticated, independent woman who values femininity, competence, and integrity, Camellia stands as a strong resistance to the social pressures of alcohol consumption, providing a mindful choice for those who seek balance in their social experiences. Approach Inspired by the resilience and beauty of the Camellia flower, known for thriving in harsh conditions, the design approach for Camellia aims to convey a refined, mindful alternative for those who desi