Festeaval’s Bright Packaging and Brand Identity for Instant Drink Lovers

The task was to develop a design concept for fast-diluted drinks under the Festeaval brand, owned by the company NPF “Zolotaya Dolina” LLC, part of the “Auri Vallis” group of companies. We developed a logo/brand mark and packaging design, which, like the product itself, is bright and juicy. The through color of the brand is green, it is assigned the role of the brand zone, which is separated from the blue by a wave, hinting at the fact that it is a drink. Green color is chosen because the drink contains green tea extract and is contained in all flavors, so it is present on all sachets and the box, uniting the line in a common concept. The complementary deep blue is the background color. Fruit and berries look especially contrasting and bright on it. In the packaging the Logo is collapsed i