Firecactus Reimagines Oriente Rice with a Design-Driven Market Breakthrough
Oriente Rice rebrand – The rice design revolution How Oriente’s vision and bold design is shaking up a long-overlooked supermarket staple. Commercial impact from the redesign. Doubled market share in Portugal (the home market) to 4%, with +75% in sales volume vs. the previous year in May 2025, an...
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