Firefalls Whiskey: Redefining American Single Malts with Nature’s Phenomena by Student Logan Moss

Challenge: Create a product inspired by a natural phenomena. Solution: An American single malt whiskey inspired by uniqueness and flavours of ‘fire falls’ – a natural phenomena in mid-February that sees a waterfall thousands of feet tall, turn lava red for a brief moment at sunset. The perfect alignment of sun, heavy snowfall, and clear skies occasionally creates this spectacle in Yosemite National Park. This dynamic new American whiskey captures the awe of these fire falls. For all lovers of whiskey and the rare beauty of nature, our adventurous Firefalls whiskey offers a captivating exploration of unique flavour, and enchantment of the falls. We want to look to the future of whiskey making, and captivate curious minds with this wonder of our planet. “American whiskey has gotten stuck in