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US BRANDING STUDIO

First Ever Rebrand for New York Lottery’s Quick Draw Game by McCann Design

by McCann New York / McCann Design ·

Quick Draw is one of New York Lottery’s most iconic games, known for its fast-paced format with chances to win every four minutes. We led its first major rebrand since launching in the 1990s, creating a bold new identity that reflects the energy of New York City, balancing the retro charm of the ...

Media-entertainment 2026 World Brand Design Campaign

View the full project McCann New York / McCann Design
First Ever Rebrand for New York Lottery’s Quick Draw Game by McCann Design brand identity by McCann New York / McCann Design - Visual 0 First Ever Rebrand for New York Lottery’s Quick Draw Game by McCann Design brand identity by McCann New York / McCann Design - Visual 1 First Ever Rebrand for New York Lottery’s Quick Draw Game by McCann Design brand identity by McCann New York / McCann Design - Visual 2 First Ever Rebrand for New York Lottery’s Quick Draw Game by McCann Design brand identity by McCann New York / McCann Design - Visual 3 First Ever Rebrand for New York Lottery’s Quick Draw Game by McCann Design brand identity by McCann New York / McCann Design - Visual 4 First Ever Rebrand for New York Lottery’s Quick Draw Game by McCann Design brand identity by McCann New York / McCann Design - Visual 5 First Ever Rebrand for New York Lottery’s Quick Draw Game by McCann Design brand identity by McCann New York / McCann Design - Visual 6 First Ever Rebrand for New York Lottery’s Quick Draw Game by McCann Design brand identity by McCann New York / McCann Design - Visual 7 First Ever Rebrand for New York Lottery’s Quick Draw Game by McCann Design brand identity by McCann New York / McCann Design - Visual 8

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