Flor De Oro Limited Edition Packaging for Espolòn Tequila by Forcemajeure Creative Agency

Espolòn Tequila’s 2024 Limited Edition “Flor de Oro” is a vibrant celebration of Dia de los Muertos, a traditional Mexican holiday that honors the memories of those who have passed while reveling in life. Our process was guided by the philosophy that Dia de los Muertos, though rooted in death, is far from somber. It is a vibrant celebration—joyful and full of life. And for this occasion, the brand is releasing a limited edition liquid, infused with the essence of Cempasuchil—the marigold flower that guides spirits back to their loved ones. Espolòn commissioned us with bringing this rich cultural moment to life through the limited edition packaging design, and our approach sought to blend the festival’s colorful and vivid energy with Espolòn’s boldness and grit. The marigold, or Cempasuchil