Food Thoughts redesign by Into the Light studio
Food Thoughts is well known in foodie circles for its top quality, ethically sourced, organic cacao. The brand was acquired in 2025 by FUEL10K co-founder Jason Kerr and Mark Gould, founder of Wholebake in North Wales. They saw its potential to become a leading force in home baking and appointed Into the Light to refresh the brand. An initial strategic analysis of the brand and current consumer base revealed a legion of loyal fans, ranging from professional chefs to home bakers. The quality of th
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