Franziska Böttcher Transforms Fred & Felia with Striking Packaging and Rebrand

When their beloved dog Jeannie fell seriously ill, Fred & Felia’s founders, Beate and Tobi, found themselves diving deep into the complex world of healthy pet nutrition. Determined to find the very best for Jeannie, they searched high and low for a food option that met their strict standards—something fresh, high-quality, and genuinely good for her health. But after exploring the market, they quickly realized that nothing out there quite lived up to what they had envisioned. Rather than settle for less, they decided to create it themselves. In 2018, they founded Mr. Fred, a brand dedicated to producing human-grade dog food made from real, wholesome ingredients. Their goal was simple: to give dogs the kind of food their humans would be proud to eat themselves. Thanks to an overwhelmingly po