Fresh New Brand Identity for Cavalier Unfiltered Lager by Deuce Studio

True Story Brewing Co., a long-standing client and a microbrewery based in the picturesque South West of the UK, approached us to name and design the branding and packaging for Cavalier Lager. This new sub-brand was crafted to appeal to local beer enthusiasts seeking a higher-quality lager than the typical offerings found in their favourite country pubs. Fresh Thinking For A Fresh Lager We drew inspiration from the Cavaliers—elite guards celebrated for their mastery of arms and horsemanship, renowned for their courage and boldness. These historical figures embodied the perfect metaphor for the lager: bold in flavour, fresh in taste, and proudly marching ahead of the ordinary. Crafted Locally, Enjoyed By All The name set the tone for the design, which was deeply influenced by the lager’s un