FreshHunt Frozen Meat Packaging Design by ShinyBay Design

FreshHunt is not just another frozen meat brand; it represents a premium experience, sourcing the finest quality meat and seafood products from across the globe to cater to the discerning palates of consumers in China and South East Asia. As the design agency behind the creation of FreshHunt’s brand identity and packaging, we approached the project with a deep understanding of the brand’s mission to deliver excellence in frozen meat and seafood products. A comprehensive consideration from brand naming and identity creation, to the packaging design, all of which were crucial in communicating FreshHunt’s premium positioning with consumers. For the brand’s identity, we came out with its Chinese name “LieHuXingXian” which was carefully crafted to evoke the imagery of “Orion” (also known as the