Freshways’ New Look by White Bear Studio: Delivering Fresh Design for Milk-Lovers Across the UK

Freshways – Saving you from milk shortages Freshways is the UK’s largest independent dairy supplier, delivering milk to both larger wholesale customers and small, independent retailers. Having grown significantly over the past 30 years, as well as navigating operational challenges during COVID-19, Freshways reached a pivotal moment. With a UK-wide distribution network, and despite minimal investment in brand and marketing, they realised that rebuilding their brand and communicating more effectively presented an opportunity to reach a substantial number of independent retailers nationwide. Tasked with modernising Freshways’ brand identity, we reflected on the essential qualities that set the company apart. In a commoditised market, we needed to hero Freshways point of difference. Their cust