Frezyderm Lash & Brow - Eye Area Series
The client’s request was to design a specialized line for the eye area, communicating absolute precision and medical validity. High-tech products that focus on eyelid lifting and eyelash thickening. The packaging had to be clean, scientific and highlight the innovative application of airless devices. It had to function as a “tool” for daily care with a premium feel. And it had to be clearly positioned in the dermaceutical design category. Our strategy was based on highlighting transparency and t
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