From Grain to Great: Designing Healicious’ Logo and Brand Language Around the Power of Millet by Pencil Studio

We were tasked with creating a logo and visual language for an exciting start-up food brand called Healicious (a combination of Healthy & Delicious). Who were taking an old staple food and bring it into the modern world of cuisine. It was clear from the beginning that the product and heritage of the brand played a huge part in the business and those who drive the brand so the brand visual had to take this into account. At healicious, their story revolves around one powerful ingredient: the millet and its origin, India. This ancient grain is what they wholeheartedly believe has the power to transform lives and nourish bodies. The brand is built upon the ethos that the millet isn’t just an ingredient; it’s the hero of their culinary journey. Millet is one of the oldest cultivated grains in t