From heritage to hype: a new Aspall built for the CEE party scene
Molson Coors needed centuries-old Aspall to speak the language of Central and Eastern Europe's social scene. We took this refined British cyder and turned it into Pip & Wild, a fruity line extension ready for pre-parties, festivals, and those chill weekend nights. Strategy, naming exploration, packaging design from the ground up and just enough magic: all brewed in-house at Cocoon. A drink with two personalities In the UK, Aspall is premium. In CEE, cider is fun. We needed to bridge this gap, ke
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