From Our Kitchen, To Your Table: Homemade Brand Identity by Angel Salot

Homemade, a woman-led cloud kitchen with over 25 years of legacy, sought to refresh its brand identity to resonate with its vibrant, evolving audience. The challenge was to honor the brand’s rich history while infusing fresh, contemporary energy. We approached this with a deep understanding of Homemade’s core values: authenticity, warmth, and the joy of food. The new identity feels like a natural evolution, retaining the brand’s essence while introducing something engaging. The redesigned wordmark is inspired by the comforting, fluid, indulgent nature of Chef Appu’s food, and makes for a strong, distinguished mark. Illustrations play a crucial role in bringing the brand to life. Hand-drawn and nostalgic, they add a tactile, homey feel to the brand. The vibrant yet familiar colour palette b