Gama: Branding a Splash of Fun and a Sip of Madness by Kind

Branding a Splash of Fun and a Sip of Madness Deep in the highlands of Norway lies Setesdal, a village seemingly untouched by time and home to a culture all its own. Known for its music, craft, dance, and boundless humour, Setesdal is a place of unique spirit and mystery. Here, people speak Vallemål, a language so distinct that even other Norwegians are left in confusion. It’s a region rich with myths and legends, tales of underground creatures, wild brawls, and a drinking culture as spirited as the gin it inspired. The Concept: In Good Spirit In collaboration with the essence of Setesdal, Kind developed the brand identity for Gama Gin. Named after the Vallemål word for “having fun,” Gama celebrates the joyful, slightly chaotic spirit of Setesdal. The slogan “In Good Spirit” plays on the d