Gentle Touch, Bachir Bachchar Created by Andmore Agency
Gentle Touch is a refined spa identity built around the idea of transforming wellness into a fully immersive sensory experience. The project explores how atmosphere, materiality, and visual clarity can elevate self-care into something deeper and more emotionally resonant. Instead of relying on traditional spa cues of brightness and softness, Gentle Touch embraces warm shadows, deep tonal palettes, and tactile materials to communicate quiet luxury and modern masculinity. The design direction is r
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