Gianmarco Rotondo Valencia Student Concept for Fjord Aftershave Lotion

Fjord: Redefining Masculinity and Sustainability in Skincare The Fjord brand embodies the spirit of the rugged yet pristine landscapes of the North. Drawing its name and inspiration from the breathtaking Fjords of Saguenay in Quebec, the product reflects a harmonious blend of masculinity, nature, and refinement. As a cornerstone initiative of the Marchés Publics de Montréal (MPM), Fjord is more than just an aftershave line—it is a bold statement of values, identity, and innovation. A Strategic Initiative by Marchés Publics de Montréal MPM’s vision for Fjord goes beyond merely adding a new product to their lineup. The goal is twofold: Attracting a New Demographic: Historically, public markets in Montreal have catered largely to families and older adults with their emphasis on fresh produce