GLÜH Turns Mulled Wine into a Contemporary Sensory Ritual
Mulled wine is deeply rooted in European winter culture, yet it is rarely treated as a contemporary premium design experience. The category is often associated with ready-made formats, seasonal graphics and packaging that simply contains the product rather than shaping the way it is prepared, served and enjoyed. GLÜH was created to transform this familiar winter drink into a sensory ritual. Rather than designing another bottle for mulled wine, the project rethinks the relationship between produc
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