Gold Front Transformed Q-PAC’s Airflow Tech into a Design Powerhouse

Today’s commercial fans—the lifeblood of our buildings—are overly expensive, complicated, and demanding. All too often, they’re more of an obstacle to comfort than a solution. Q-PAC is disrupting the space with a modular, tech-enabled fan system that removes all the complexity from commercial airflow. Working closely with their CEO Matt Kent & John Rougeux from Flag & Frontier, we created their new messaging, brand, website, and more, with a single, ambitious goal: to make commercial fans sexy. — When Q-PAC came to us, they already had an amazing new product and a killer strategic narrative. Problem was, they needed new messaging, a rebrand, web design+copy, and web development—all in four months (before their biggest event of the year). So we got to work. First, we took John’s strategy—in