Good Ideas Start with Good Pasta: Luna TBWA’s Delicious New Year Campaign

Good ideas need good fuel. An old Slovenian proverb says that a hungry sack does not stand upright. Given that studies have shown that people in a famished state are more focused on short-term rewards (and we are here for the long term), we, at advertising agency Luna TBWA, strongly believe that we should never go hungry (no matter what Steve Jobs says). And also, let’s face it, lunch is most employees’ favorite part of the working day. Sorry, not sorry. So, to avoid empty stomachs and to make 2025 full of good ideas, we at Luna TBWA have stocked up good fuel! Oops, good pasta. Because we’re made of the right dough for good ideas and driven by our love of pasta, this gluten treat has become the centerpiece of our New Year’s gifts. Our employees and business partners received gifts that inc