Grandpa Gus’s Refresh: Updating an Old-Fashioned Brand for the Modern Market by Design Resource Center

Grandpa Gus’s Refresh: Updating an Old-Fashioned Brand for the Modern Market Grandpa Gus’s was a highly successful all-natural pest control brand in the online market. However, their parent company, VCM Products LLC, recognized the need for a packaging design refresh to expand their distribution in retail and accommodate future growth. Grandpa Gus’s products are safe to use around people and animals, and are made with simple ingredients, in line with their guiding principle of “what’s good for nature is good for us all.” The objective was to capture the brand’s essence with specific asks to leverage the existing color scheme from their star product, Mouse Repellent Pouches, and illustrations of animals and insects with the updated design. Building a Brand for Future Generation Design Resou