Grey Muzzle Brand Identity Redesign Concept by Student Astle Monteiro

The Grey Muzzle Organization is a non-profit organization dedicated to improving the lives of at-risk senior dogs through fund-raising and grants to animal hospitals, shelters, and organizations. The brand’s visual presence on platforms didn’t match up to the stellar fundraising that they’d been engaging in over the last three years. This called for a holistic rebrand, centered around their visual identity and strategy. Research into the organization’s visual presence on social platforms and in the outside world found it lacking a personal and relatable touch. This insight formed the basis of my strategy and visual identity. Starting with language, I decided to center my strategy around the concept of found families, seeking to illuminate the joys of adopting senior dogs, and showing donor