Grounded Cru’s Emu-Inspired Branding by Cornershop Design Elevates Australian Wine Identity

McLaren Vale wine brand, Grounded Cru, has been going from strength to strength since its inception in 2016; increasing both domestic and international distribution and recently securing a place to call home in the Vale. Cornershop consulted with Grounded Cru to establish the brand; develop a strategy, positioning, value proposition, name, identity and packaging. The brand identity was rolled out to all consumer touchpoints for consistent communication. Cornershop are brand custodians for Grounded Cru and continue to play an integral role in the growth of the business. The name ‘Grounded Cru’ epitomises winemaker Geoff Thompson’s philosophies. ‘Grounded’ reflects his down to earth nature and the fact that he values relationships (collaborating with growers, etc) and pays attention to the l