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US BRANDING STUDIO

Halil Kulbak Shapes Second Sun Ice Cream Packaging With a Yellow-First Identity Built for Freezer Shelf Clarity

by Halil Kulbak ·

Second Sun is designed to bring warmth, optimism, and quiet pleasure into a crowded and highly competitive ice cream category. In a market saturated with predictable pastel palettes, indulgent product photography, and overly decorative elements, the objective was to create a brand that radiates e...

Retail 2026 World Brand Design Packaging

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