Harris-Walz Campaign: A Monumental Branding Effort

In one of her most ambitious and fast-paced design projects, Shar Biggers, founder of Saleah, was tasked with building an in-house design team for the Biden-Harris Presidential campaign and rebranding the ticket. But what happened next was beyond anyone’s expectations. When Joe Biden dropped out of the race, Kamala Harris and Tim Walz emerged as the new presidential ticket, giving our team only 107 days to reimagine and launch a brand that would electrify voters and break new ground in political design. As history unfolded, so did our creative journey. The sudden shift in candidates also meant a change in direction for the design. What followed was a period of interim branding, where we quickly adapted to represent the evolving vision of the campaign while staying true to its original spir