HASH Coffee & Bar Brand Identity by Cillgold Agency

In the Japanese neighborhood on Thái Văn Lung Street, HASH Coffee Bar is an ideal stop for those seeking a morning coffee, an afternoon glass of wine, or unique cocktails for an evening date. At HASH, you’ll find drinks to suit every time of the day, savor special light bites, and explore the cozy atmosphere of Japanese-inspired design. HASH (#) represents the concept of elevated experiences and sharing them with like-minded souls. This is the primary goal of HASH Coffee Bar’s founders and the creative seed that inspired Cillgold to design a distinctive brand identity for this establishment. Initially, we sought foundational ideas with the goal of expressing both Japanese culture and creating a unique identity for the HASH brand. The result was an Idea Concept for the project shaped by the