Helen Hartley Consulting Disrupts Bakery Branding with a Health-First Approach for Jnck

Redefining the bakery category Brand Positioning. Brand Identity, Website, Activation, Brand Guardianship People want to lead healthier lived, but it’s hard to stay positive when even treating yourself comes with baggage. Too many brands promise health and delivery sugary, salt and saturated fats in this guise. Two brothers who wanted to help people with the health crisis in the UK were the Brassill brothers. They came to me to bring their vision of a truly healthy treat brand and way of living to life and what better place to make an impact than the bakery category. A dusty, sugary, saturated in fats and palm oil galore! The Challenge To help break this negative feeling around indulgent food. To invent fresh indulgent treats that are both healthy and sustainable. We are innovative and str