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US BRANDING STUDIO

Hennessy Teams Up with LeBron James for Iconic Packaging by Appartement 103

by Appartement 103 ·

Appartement 103 is proud to unveil a once-in-a-lifetime collaboration with Hennessy and the legendary LeBron James through a striking limited-edition collection. Hennessy, the world’s best-selling cognac, entrusted Appartement 103 to collaborate with NBA icon and global phenomenon LeBron James. This limited edition celebrates the fusion of Hennessy’s rich heritage with LeBron’s unyielding spirit, embodying their shared dedication, boldness, and relentless pursuit of greatness—a true meeting of icons. Appartement 103 meticulously crafted two standout designs for Hennessy V.S and V.S.O.P., each radiating bold, vibrant tones. LeBron James takes center stage with a stylized portrait that graces the packaging, capturing his imposing silhouette and determined expression. Surrounding him, dynamic

Packaging 2026 WBDS c o g n

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