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US BRANDING STUDIO

Her, Way, Home – New England Conservatory Degree Project Identity by Lingyi Kong

by Lingyi Kong ·

“Her Way Home” is a performance project by the New England Conservatory, launched in 2024 to celebrate the journeys and resilience of Asian female musicians in North America. The project brings together musicians from Asia to Boston, each carrying unique cultural experiences and artistic perspectives. Through music, dance, interactive visuals, and real-time projections, the performance not only highlights their musical contributions but also explores the complex emotional connections these women maintain with their homelands. The interplay of nostalgia and longing is transformed into an artistic journey, one that symbolizes both a homecoming and a forward-looking path. “Her Way Home” visual system guides audiences on a double-direction journey: return to their roots and explore new futures

Branding 2026 WBDS Brand Identity C r e a

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