HI Estudio Multidisciplinario Develops Plácido as a Conceptual Perfume Brand Built on Structured Design and Sensory Contrast
We conceived Plácido as more than a product; it is a structured graphic system where every decision responds to a clear and intentional visual logic. The brand is constructed through composition, allowing scent to become the primary driver of both aesthetic direction and identity, shaping how each element is perceived and experienced. Each edition operates as a controlled variation within this system. Elements such as color, fragrance, and packaging are carefully adjusted rather than randomly ch
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