High Tide Reinvents the Wheel with Identity for Mobility Company AZAK

Mobility innovator AZAK is giving wheels an upgrade – placing all of the vehicle drive components inside the wheel which saves space and weight while enabling faster, broader adoption of electric vehicles (EVs). As the company looked to fully communicate the breadth and scope of its transformative vision, it partnered with creative studio High Tide for a new identity designed to embody their mission of driving mobility forward by letting people do more with less. AZAK’s wheel technology offers an EV solution for sectors that need to operate in the toughest terrain and need to save space and weight. They do this by removing all the parts and constraints that are inherent with the “skateboard” model – a self-contained platform common to the EV space – and placing those components in the whee