House of Amel Brand Manifesto by Stratedgy

Elevating a beloved home bakery into a contemporary dessert sensation. At Stratedgy, we’re always excited about the opportunity to rejuvenate businesses and propel them to greater heights. One such gratifying endeavour was our collaboration with Crumbilicious, a cherished bakery venture founded by the visionary chef Sanah Ahuja in her early twenties. The Problem: Chef Sanah is exceptionally passionate. Owing to her enduring love to create goodness, the products and offerings at Crumbilicious evolved over the years. Eventually, there came a time when the Crumbilicious branding did not match up to the high standards set by the phenomenal products. The brand image that fell short of audience expectations prevented Crumbilicious from securing its place at certain tables… Recognising the need f