House of Energies: Ecla Unveils Bold Rebrand with Lonsdale

UXCO Group has entrusted Lonsdale with the rebranding of Ecla, its coliving residence brand catering to students and young professionals. Since its inception in 2018 with the opening of the largest residence in Europe (1,300 residents, over 85 nationalities, and 3,000 square meters of shared spaces), Ecla has established itself as a leader in the coliving world. To stay ahead in an increasingly competitive and rapidly expanding coliving market, Ecla enlisted Lonsdale to structure its brand and embody it through a unique experience, supporting its ambitious growth plans in France and Europe. The agency worked to reaffirm Ecla’s position as a leading player and its forward-thinking vision of coliving, placing diversity and cultural inclusion at the core of the brand, around a central concept