Humanly Agile’s Visual Identity Transformation by The Edison Agency

Founded in 2021, Humanly Agile is a business design practice that works with senior executives to bridge the gap between the organisations strategy design and execution. The team reached out to The Edison Agency for support in defining their brand positioning and re-imagining their visual identity. Creating an opportunity for them to reflect their unique offer as a leading Australia organisational design and change management consultancy. Humanly Agile had previously never embarked on a visual identity journey before so it was important to ensure that the process involved: ensuring their key audience understood the Humanly Agile proposition whilst being perceived as experts in the field an assessment of the state of play, how the brand looks/sounds/behaves in market and capture the semioti