Ibero’s Art and Culture Coordination Gets a Vibrant Makeover by Student Sofía Castro Rodriguez

The project aims to redesign the visual identity system of the Coordination of Art and Culture of the Ibero-American University of Mexico City, an area that encompasses various spaces and activities aimed at the entire university community. The proposal seeks to connect with different audiences, with a special emphasis on students, so that they take ownership of the services, activities and spaces available, promoting active participation and interaction with their cultural environment. The central concept is disruptive and challenging compared to traditional university canons: a vibrant, contemporary and provocative visual identity, which breaks with the status quo and reflects the dynamic essence of the Ibero. To achieve this, geometric figures (circles, triangles and rectangles) are use