Ice Cream Extreme Reinvents Dessert Branding for Adventurous Souls by Cankat Oguz

Ice Cream Extreme (I.C.E.) For the hipsters, constrarians, rebels, trolls, firestarters… Branding has never been easier. The name says it all. Extreme ice cream. You immediately want to know what that means. It is irresistible, like ice cream but even more so. It is a brand, it is a way of life, a statement, a personal expression. And there is no end to how deep the rabbit hole goes. The name Ice Cream Extreme tells everything you need to know about the brand. From it vision, mission, strategy, values, design, communication, products, services, business model, distribution model can be drawn. The wordmark for “Ice Cream Extreme” is designed for a powerful declaration of the brand’s rebellious and innovative character. The deliberate cuts and angles within the letters introduce an element o