ICoffee Re-Branding and Packaging Project, all about Coffee
Logo Concept The ICoffee logo was refined into a clean, bold and highly recognizable wordmark that reflects the directness of the brand. The new approach strips away unnecessary visual noise and gives the name a stronger typographic presence, creating an identity that feels modern without becoming cold or overly minimal. Its simple construction allows the logo to remain consistent across every touchpoint from packaging and print to digital commu
More Featured Inspiration
Students From Media Design School Redesign Kupu to Drive Everyday Use of Te Reo Māori by Eilish Neal , Scarlett Kang , Jayme Ducommun , Mehmet Gultekin , Jules Castillon
How Studio Dial turns tactile generative experiments into brand tools by Studio Dial
Fello by Bold Scandinavia
Ascent by Visual Journal Selection
Butterfly Cannon Blends the Worlds of Fine Wine & Whisky, With Their Creation of Glenmorangie’s Wine Cask Collection by Butterfly Cannon
Saxon Campbell on why side projects let designers be beginners again by Independent Studio
Looking to build an iconic brand identity or packaging?
US BRANDING STUDIO collaborates with ambitious founders, startups, and luxury brands to design distinctive visual identities, bespoke typography, packaging systems, and comprehensive design languages.