ICU Reflected the Nature of the Urals in the Branding of the Tourist Complex

Branding of the tourist complex The new project of the suburban tourist complex “Wild Trail” will be located on the territory of the Usvinsky pillars — one of the most picturesque natural zones of the Perm Region. The object consists of an organized route along a mountain trail, a mini-hotel and its own restaurant. Despite belonging to the same project, we were tasked with making individual styles for each object in order to highlight each direction, and at the same time combine them into a single system. After conducting a study of the tourist market of the Urals in the category of suburban recreation, we found several key theses: the first is that the residents of the region have something to choose from for their country leisure, the market is saturated with offers, and the second is th