Identity Concept for the Toy Museum by Student Anastasia Alekseevskaya

Identity for a Local Toy Museum The identity project for a local toy museum is a meticulously designed visual graphic system built on a block-based foundation. This approach gives the museum’s entire visual communication a structured and modern look, making it easily recognizable and memorable. The central element of the logo is the image of a horse, which evokes warm and nostalgic feelings, perfectly fitting the museum’s theme. This symbol not only attracts attention but also creates an emotional connection with visitors, reminding them of childhood memories and toys that were once part of their lives. The visualization of the permanent exhibition and temporary exhibits differs in color schemes and frame fills. This allows for easy differentiation between various exhibits and creates visu