Identity, Packaging and UI for Werla Cosmetics by Blink

Werla, named after the historic German area where emperors once resided during the Middle Ages, brings a touch of regal elegance to modern cosmetics. We offer products that provide exceptional quality while remaining affordable, making high-end beauty accessible to everyone. Our product line includes solid shower bars, solid shampoos, solid face cleansers, lip care in airless dispensers, and hand soaps, all designed to meet the needs of a diverse customer base. With Werla, you can feel centuries of absolute essence in every use, connecting with a tradition of beauty and quality that transcends time. We embody the values of sympathy, unity, and authority while delivering products that convey centuries of noble care. Inspired by Werla’s rich history and the teachings of Hildegard von Bingen,