Imperia – Pasta Packaging Design and Brand Rebranding by Minim Design
Translating the brand’s 23-year history into modern visual language and an open communication strategy with the customer. Packaging design / Logo 1. Objective Trust passes the test of time. The Imperia brand, which has been present in the market since 2003, possesses exactly such a historical asset. However, over time, the product’s appearance began to lag behind modern market requirements and the competitive environment. Our main task was to adapt the brand’s well-known name to the times and cr
More Featured Inspiration
Students From Media Design School Redesign Kupu to Drive Everyday Use of Te Reo Māori by Eilish Neal , Scarlett Kang , Jayme Ducommun , Mehmet Gultekin , Jules Castillon
How Studio Dial turns tactile generative experiments into brand tools by Studio Dial
Fello by Bold Scandinavia
Ascent by Visual Journal Selection
Butterfly Cannon Blends the Worlds of Fine Wine & Whisky, With Their Creation of Glenmorangie’s Wine Cask Collection by Butterfly Cannon
Saxon Campbell on why side projects let designers be beginners again by Independent Studio
Looking to build an iconic brand identity or packaging?
US BRANDING STUDIO collaborates with ambitious founders, startups, and luxury brands to design distinctive visual identities, bespoke typography, packaging systems, and comprehensive design languages.