Independent Brand Design Agency Vault49 Reveals Illustrative Design for Angry Orchard’s New Range of RTD Cocktails

Independent brand design agency Vault49 is pleased to share details of the latest work from its New York studio: an illustration-led design for a new range of canned cocktails by Angry Orchard. Identifying an opportunity in the RTD (ready-to-drink) category for a new product with an apple wine base, established US hard cider brand Angry Orchard developed a range of boldly flavored canned cocktails aimed at those who break the rules. Sam Wilkes, Creative Director of Vault49’s New York studio, explained, “We’ve always enjoyed collaborating with brands from parent company Boston Beer Co.’s portfolio, so we jumped at the chance to collaborate once more and design packaging for this new offering from Angry Orchard.” Sam continued, “As a brand, Angry Orchard already had a distinctive attitude. W