IndiGo’s Vibrant Identity by Student Seregina Alisa Captures the Spirit of Traditional Indian Sweets

IndiGo is an Indian confectionery that allows you to immerse yourself in the world of traditional Indian sweets. Here, visitors can embark on a culinary journey, enjoying a wide range of traditional desserts prepared according to ancient recipes. IndiGo offers a unique experience of discovering India, its rich culture, cuisine, and national desserts, making it a must-visit destination for both locals and tourists alike. To create an atmosphere of authenticity, a corporate identity was developed for IndiGo, reflecting the spirit of India and its age-old traditions. The design is inspired by images from Indian mythology, featuring Hindu and Buddhist deities that are embodied in stylized characters. This not only adds a cultural depth to the brand but also creates a visual narrative that reso